Our Story


From a local day spa to over 260 spas worldwide

Opening of the first day spa

Luise Köfer, founder of Vinoble Cosmetics, opens her first day spa in Leibnitz in the south of Austria. It is her vision to provide a one-of-a-kind spa experience for her guests that meets the highest expectations.

Vinoble Cosmetics founded

Inspired by her home, the scenic wine region of Southern Styria, Luise Köfer starts developing her own product line for the face and body as well as complementary treatments. For her product line she uses the highly effective and domestic ingredients from grapes. She calls her product line Vinoble Cosmetics.

Vinoble Cosmetics becomes a spa brand

The newly developed product line soon attracts the attention of local spa hotels. Originally designed exclusively for her own spa, Luise Köfer starts to offer the products and vinotherapy treatments in selected spa hotels, day spas, and beauty salons and establishes Vinoble Cosmetics as a premium spa cosmetics brand.

Vinoble Day Spa founded

With the growth of the brand, the day spa is turned into the flagship spa of the brand, from now on offering its guests Vinoble products and treatments only. In the same year, the Vinoble signature treatment Vinoble Balance, an energizing full body treatment featuring warm grape seed bags, wins the prestigious European Health and Spa Award.

Vinoble Manufaktur founded

In order to maintain high-quality standards and to keep up with demand, Vinoble Cosmetics establishes its own production center, the Vinoble Manufaktur, in the South of Austria. It continues to be used as the company’s headquarters as well as host to the training spa and competence center. As part of Erlebniswelt Wirtschaft, an initiative of innovative local businesses, Vinoble Cosmetics offers guided experience tours and allows visitors to take a look behind the scenes of cosmetic production.

Mini Lifting Treatment wins Spa Diamond

The Vinoble Mini Lifting treatment is awarded with the Spa Diamond Award in the category Best Green Spa Treatment for its efficacy. The products used in this treatment, such as the fruit acid peel, lifting & regenerating mask and hydro-regenerating cream are based on the precious extracts of red wine and have been specifically designed to show results within the short time frame of a 50-minute treatment.

Vinoble Cosmetics now available in over 260 spas

In addition to the core markets of Austria and Germany, Vinoble Cosmetics expands internationally, offering its products at over 260 spas and beauty salons in 12 countries worldwide. In the same year, Vinoble Cosmetics wins the renowned Spa Diamond Award yet again, this time for its detox treatment Vinoble Vinotherapy, which is based on the ancient knowledge of Traditional European Medicine (TEM).

Rebranding: clean, minimalistic, sustainable

Vinoble Cosmetics gets a new brand identity. [connect to nature. share skin happiness.] becomes the brand’s new slogan and underlines the company’s philosophy which is characterized by a deeply rooted respect for nature. The new packaging concept is plastic-free and does not use any unnecessary packaging materials. The Vinoble product line is from now on vegan and registered with the Vegan Society.

Vinoble on board of Hapag-Lloyd Cruises’ Ocean Spa

Vinoble Cosmetics sets sail for the first time and will be available at the Ocean Spas, located on board Hapag-Lloyd’s brand-new expedition ships HANSEATIC nature and HANSEATIC inspiration.

DESTINATION DELUXE - ranked as the 3rd best sun products

Our sun products are ranked as the 3rd best sun products in the world by DESTINATION DELUXE. Nominated for Anti Aging Skincare Brand of the Year.

Product launch of the new natural line "VINOBLE COSMETICS pure"

The nine innovative facial products are characterized by sustainability and purity. They contain 0% critical ingredients and have high concentrations of active ingredients. These highly pure natural cosmetic formulations are COSMOS natural certified, vegan, handmade in Austria and especially suitable for sensitive skin.


The product "firming & eye concentrate" of the new VINOBLE COSMETICS pure natural cosmetics line receives first place at the BSB INNOVATION AWARD in the sub-category "Most Innovative Packaging" as well as second place in the sub-category "Most Innovative Natural Product".


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