We want to help people who have particularly sensitive skin and tolerate ordinary cosmetic products poorly or may not / do not want to use. This concerns, for example, immunocompromised people, allergy sufferers, people with neurodermatitis or dermatitis, pregnant women and nursing mothers, natural cosmetics lovers and generally health-conscious people.

Regeneration and skin health are strongly in focus here.

• Innovative, trend-setting, extraordinarily skin-compatible line for skin with special requirements
• Purest COSMOS-certified active natural cosmetics for sensitive skin
• 0 % potentially critical ingredients
• Immediate effect, rapid improvement (e.g. skin moisturization, regeneration)
• New PURE Treatment 
• 9 FACE products for the daily skin care routine
• Brand launch in fall 2022